Challenger training claims that solution selling used to work because buyers didn’t know how to solve their own business problems. The Challenger sales methodology hinges on the claim that solution selling is dead. However, instead of providing solutions to buyers’ needs, the Challenger sales model advises sales reps to aggressively take control of the selling conversation and embrace friction as a strategy to win sales. In 2011, the Challenger sales methodology burst onto the scene, advising sales organizations to rethink their approach to complex sales opportunities. ![]() ![]() ![]() The problem with the Challenger selling approach
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |